Learn
Local SEO is how a nearby customer finds a business on Google Search and Google Maps. These guides cover the Maps 3-pack, citations, NAP consistency, keywords, and how to read the results. Ranking is not guaranteed.
6 guides
Local keyword research is for calls, not traffic dashboards. Start from the phrases customers say on the phone, map them to Google Business Profile categories and services, then check the queries report. Search volume in Ninja is estimated, not a volume API. This page is the intent split and the mapping table — not a national keyword tool review.
6 min readUpdated Aug 30, 2026
Local citations are one of Google's key local ranking signals. Learn what they are, which ones matter, and how to build them efficiently.
5 min readUpdated Apr 12, 2026
NAP (Name, Address, Phone) inconsistency is one of the top reasons local businesses don't rank. Here's how to audit and fix it systematically.
5 min readUpdated Apr 12, 2026
A definitive breakdown of the factors Google uses to rank local businesses in 2026, ranked by impact — with actionable steps for each.
6 min readUpdated Apr 12, 2026
The Google Maps 3-pack is based on relevance, distance and prominence. Here is what you can control on your Business Profile each week, and the mistakes that get profiles suspended. No one can guarantee a spot.
16 min readUpdated Oct 16, 2026
Learn what local SEO is, why it matters for small businesses, and exactly how it works — from Google Business Profile to the Maps 3-pack to voice search.
6 min readUpdated Apr 12, 2026
Ninja keeps the Google Business Profile fields in these guides current after you connect Google.
GET STARTED